Thomas Gal
SEO · GEO · AI
Hi, I am Thomas. I help companies get found on Google and in AI search. Since 2012, together with a great team.
A few words about me.
Computers had me hooked early on. The photo proves it, even if back then I was probably only interested in the mouse.
At 15 I built my first websites for clients. Since 2012 it has been my profession. Much of what I know today I learned along the way, often by trying things and sometimes by getting them wrong.
Today I work with 18 people at SichtbarerWerden. None of what you read on this page would be possible without them.
What keeps me busy right now: people no longer only search on Google, they ask ChatGPT or Perplexity. How companies become visible there fascinates me, and I am always happy to talk about it.
How I got here.
- at 15
First clients
First websites for real clients, alongside school. My first own money from digital services.
- 2012
Full-time entrepreneur
The side project becomes a profession. Websites, search engine optimisation and online marketing for small and mid-sized companies.
- 2019
Second venture
Together with Marco Wölfel I co-found an online fitness and health coaching business. Being on the owner side myself shapes how I advise clients today.
- 2023
SichtbarerWerden GmbH
The agency becomes a limited company based in Nürnberg, Germany. A permanent team instead of a one-man show.
- today
18 people, 450+ companies
A remote team across strategy, development, content and ads that I am very proud of.
Now and then I get to tell the story.
Sometimes someone invites me onto a podcast, a stage or in front of a camera. I am grateful every time, and I talk about what worked for us and what did not.
- TV, 2024Watch
SELFMADE, season 2
A documentary series on Prime Video about people who built something. I got to tell my story, including the rocky parts.
- Podcast, 2026Listen
Guest of Matthias Walter Eser
Episode 114: how online marketing has changed and why a good brand matters so much.
- PodcastListen
Guest of Robert Heineke
On the Stay hungry podcast about websites that really move something for a business.
- Talk, 2024Watch
At THIS IS MARKETING
Our vlog from the conference, around the question of whether websites are still relevant in 2024.
What clients say about working with us.
4.6 out of 5 stars from 45 Google reviews for SichtbarerWerden. The praise belongs mostly to my team.
Die Zusammenarbeit mit Thomas und seinem Team bei Sichtbarerwerden ist sehr positiv! Thomas bringt eine klare Vision und das große Ganze in jedes Projekt ein …
Thomas + Team halten, was sie versprechen. Alles individuell designed, keine Templates, keine Vergleichbarkeit. Das Onboarding ist klasse, man fühlt sich gut aufgehoben …
Hat ein super Auge für Design und ein tiefgreifendes Verständnis für Online Marketing Konzepte. In der Kombination ist das sehr selten. Absolut empfehlenswert!
Google reviews for SichtbarerWerden GmbH, quoted in the original German.
For the record.
- TÜV Rheinland, Certified Qualification in Sales Psychology
- Certificate ID 0217464727, valid until 14 September 2027
- German Web Awards 2023
- Awarded to SichtbarerWerden GmbH
- SichtbarerWerden GmbH
- HRB 41417, Amtsgericht Nürnberg, registered 14 February 2023
- 4.6 ★ on Google
- 45 reviews for SichtbarerWerden
Frequently asked.
Who is Thomas Gal?
Thomas Gal is an SEO, GEO and AI expert from Nürnberg, Germany, and founder of SichtbarerWerden GmbH. He has been building websites and online visibility for companies full-time since 2012 and had his first clients at 15.
What does SichtbarerWerden GmbH do?
SichtbarerWerden GmbH helps companies get found on Google and in AI search: SEO, GEO, websites, Google Ads and automation. A remote team of 18 has served more than 450 companies.
What is GEO?
GEO stands for Generative Engine Optimization. It makes sure AI systems like ChatGPT, Perplexity or Google AI Overviews know a company, describe it correctly and name it in their answers.
What qualifications does Thomas Gal have?
He is certified in sales psychology by TÜV Rheinland (ID 0217464727). His agency won at the German Web Awards 2023 and holds 4.6 out of 5 stars from 45 Google reviews.
How can I reach Thomas Gal?
The easiest way is an email to jetzt@sichtbarerwerden.de or a message on LinkedIn. I reply personally.