Thomas Gal
SEO · GEO · AI
Hi, I'm Thomas. I help companies get found, on Google and in AI search. I've been doing it since 2012, these days with a team I couldn't do it without.
A little about me.
I got hooked on computers early. The photo is proof, although back then I was probably more interested in the mouse.
I built my first websites for paying clients at 15, and it became my full-time job in 2012. Most of what I know I picked up along the way: by trying things, and now and then by getting them wrong.
Today there are 18 of us at SichtbarerWerden. Very little of what you read on this page would have happened without them.
What I think about most right now: people no longer just search on Google, they ask ChatGPT or Perplexity. How a company shows up in those answers fascinates me, and I'm always happy to talk about it.
This is Thomas Gal from Nürnberg, Germany, founder of SichtbarerWerden GmbH. More about my work at SichtbarerWerden
How I got here.
- at 15
First clients
My first websites for real clients, built after school. The first money I ever earned came from the web.
- 2012
Going full-time
The side project turns into a proper business: websites, SEO and online marketing for small and mid-sized companies.
- 2019
A second business
With Marco Wölfel, I co-found an online fitness and health coaching company. Knowing what it's like to sit on the client side still shapes how I advise people today.
- 2023
SichtbarerWerden GmbH
The agency becomes a limited company based in Nürnberg, Germany. A real team instead of a one-man show.
- today
18 people, 450+ companies
A remote team covering strategy, development, content and ads. I'm very proud of them.
Prime Video, podcasts, stages.
Occasionally I'm invited onto a podcast, a stage or in front of a camera. I'm grateful every time, and I try to be honest about what worked for us and what didn't.
- TV, 2024Watch
SELFMADE, season 2, episode 9
"Vom Kellerbüro an den Strand" (From the basement office to the beach). A documentary series on Prime Video about people who built something from scratch. I told my story, bumpy parts included.
- Podcast, 2026Listen
Guest of Matthias Walter Eser
Episode 114: how online marketing has changed, and why a strong brand matters more than ever.
- PodcastListen
Guest of Robert Heineke
On the Stay hungry podcast, talking about websites that actually make a difference for a business.
- Talk, 2024Watch
At THIS IS MARKETING
Our vlog from the conference, asking whether websites still matter in 2024.
What it's like to work with us.
4.6 out of 5 stars across 45 Google reviews for SichtbarerWerden (as of 21 October 2026). Most of the credit goes to my team.
Die Zusammenarbeit mit Thomas und seinem Team bei Sichtbarerwerden ist sehr positiv! Thomas bringt eine klare Vision und das große Ganze in jedes Projekt ein …
Thomas + Team halten, was sie versprechen. Alles individuell designed, keine Templates, keine Vergleichbarkeit. Das Onboarding ist klasse, man fühlt sich gut aufgehoben …
Hat ein super Auge für Design und ein tiefgreifendes Verständnis für Online Marketing Konzepte. In der Kombination ist das sehr selten. Absolut empfehlenswert!
Google reviews for SichtbarerWerden GmbH, quoted in their original German.
Clients name me in their legal notice.
Some clients credit SichtbarerWerden and me as the makers of their website in their own legal notice (Impressum). Check for yourself:
- Julian Zietlow
- Branding and website design, View legal notice
- Size Zero
- Website design, View legal notice
The formal bits.
- TÜV Rheinland, "Geprüfte Qualifikation Verkaufspsychologie" (Certified Qualification in Sales Psychology)
- Personal qualification, test mark 0217464727, valid until 14 September 2027
- German Web Awards 2023
- Awarded to the agency, SichtbarerWerden GmbH
- SichtbarerWerden GmbH
- HRB 41417, Amtsgericht Nürnberg, registered 14 February 2023
- 4.6 ★ on Google
- 45 reviews for SichtbarerWerden, as of 21 October 2026
Questions people ask.
Who is Thomas Gal?
Thomas Gal is the founder and managing director of SichtbarerWerden GmbH in Nürnberg, Germany. He has been building websites and online visibility for companies full-time since 2012, today with a remote team of 18 people and more than 450 companies served. His focus: getting found on Google and getting named in AI search tools like ChatGPT.
What does SichtbarerWerden GmbH do?
SichtbarerWerden GmbH helps companies get found on Google and in AI search, through SEO, GEO, websites, Google Ads and automation. Its remote team of 18 has worked with more than 450 companies.
What is GEO?
GEO stands for Generative Engine Optimization. The goal is for AI tools like ChatGPT, Perplexity and Google AI Overviews to know a company, describe it accurately and mention it in their answers.
What qualifications does Thomas Gal have?
He personally holds the TÜV Rheinland qualification "Geprüfte Qualifikation Verkaufspsychologie" (Certified Qualification in Sales Psychology), test mark 0217464727, valid until 14 September 2027. His agency, SichtbarerWerden GmbH, won at the German Web Awards 2023 and is rated 4.6 out of 5 across 45 Google reviews (as of 21 October 2026).
Is this the same Thomas Gal as on sichtbarerwerden.de?
Yes. This is Thomas Gal from Nürnberg, Germany, founder of SichtbarerWerden GmbH. thomasgal.com (English) and thomasgal.de (German) are my personal sites, and my profile at SichtbarerWerden is on sichtbarerwerden.de.
How can I reach Thomas Gal?
The easiest way is to email jetzt@sichtbarerwerden.de or send me a message on LinkedIn. I answer every message myself.
